Danny Chen — Experiences

Software Engineer | Ads Signals Growth at Meta

February 2026 - Current • Menlo Park, CA

• Launched LLM-powered ads signals to help advertisers optimize campaign performance, unblocking 0.17% iRev ($330M+/year) and highlighted by Meta's CMO. Biggest launch of Meta Pixel since 2018. Worked on url encoding data transmission, integrity filters for sensitive data, internal test tools, and metric monitoring.
• Improved advertiser site URL coverage by optimizing data pipelines that learn URL patterns and map raw URLs into page-key representations, which reduces capacity costs, centralizes site data, and enables a data flywheel for continuous improvement. (Apache Airflow)
• Built Wikinet, a 0-1 Claude Code plugin for LLM-generated entity wikis with typed entities/relations, confidence scoring, and lifespan-aware pages; reached 50+ installs, ranking top 7% internally at Meta.

Software Engineer | Facebook Lite Product at Meta

March 2024 - February 2026 • Menlo Park, CA

• Product development for Facebook Lite (400M DAU), focusing on Stories, Feed, and Creation.
• Redesigned the Facebook Lite profile page, delivering a refreshed, streamlined user experience as part of Mark Zuckerberg's company-wide initiative to unlock AI features.
• Implemented video captions, transcripts, and alt-text generation/consumption features for stories, feed, and reels to ensure full compliance with EU accessibility standards.
• Experimented and shipped new features on high traffic surfaces including smart thumbnails, stories, and feed enhancements.
• Consistently deliver high impact and contribute to topline metrics with GE/EE rating.

Software Engineer Intern at Capital One

June 2023 - August 2023 • San Francisco, CA

• Implemented REST API endpoints for a system designed to uniquely identify web devices, prioritizing user privacy by eliminating reliance on device fingerprinting
• Wrote automated tests; built Jenkins jobs to create AWS infra and deploy service in a coded manner

Teaching Assistant at Texas A&M University

January 2023 - May 2023 • College Station, TX

• Supported 90+ students as a TA for a competitive programming class taught under Dr. John Keyser
• Held weekly office hours, debugging sessions, and led discussions; received all positive feedback from student evaluations and quoted as the GOAT TA

Software Engineer Intern at Capital One

June 2022 - August 2022 • Plano, TX

• Developed machine learning algorithms such as decision trees to identify hot leads out of 150K+ leads generated monthly
• Performed feature extraction using information gain and tuned model with cross validation, with 80% accuracy
• Architected serverless backend and created REST API endpoints

• GPA: 4.0/4.0, Summa Cum Laude
• Organizations: Aggie Competitive Programming Club, Aggie Coding Club, TAMU Blockchain Club
• Relevant Coursework
• Machine Learning (Graduate)
• Competitive Programming (TA)
• Networking
• Blockchains
• Computer Systems
• Database System
• Artificial Intelligence
• Programming Languages
• Data Structures & Algorithms
• Analysis of Algorithms
• Multivariable Calculus
• Linear Algebra
• Probability & Statistics
• Financial Markets
• Money & Banking

• GPA: 4.32, Summa Cum Laude
• AP Scholar with Distinction
• Organizations: Computer Science Club, Artificial Intelligence Club, Robotics Club
• Led teams to win at multiple programming competitions including Lockheed Martin CodeQuest
• Lectured on advanced algorithms and data-structures that appear frequently in programming contests
• Planned and judged a regional programming contest with 150+ participants